SHARE THIS ARTICLE

Well, this is as official as it gets.

Unless business plans change, which we doubt they will at this stage, it is readily apparent that Maserati is looking to expand its lineup significantly with the introduction of a midsize luxury sedan and a luxury sport-utility vehicle.

While the very first spy images of the Maserati Ghibli have started popping up, there doesn't seem to be much headway towards the developmental testing of an SUV. At least not yet.

As Maserati is chasing it's target of moving 50,000 units on an annual basis, it only makes sense to introduce these two volume selling models to the market. The ultimate question, of course, is whether or not the market is ready for these two entrants.

Given the excitement, which has now calmed, over vehicles like the Porsche Panamera and Cayenne, we'd say that the market is pretty fertile for new and interesting products.

Audi, BMW, Lexus and Mercedes-Benz buyers are tired of their sedans and are looking for more evocative and emotional purchases.


...Besides the new Quattroporte flagship sedan that will make its world premiere in Detroit next month, over the next four years through 2016, Maserati will expand its range with two brand new offerings, the Ghibli mid-size sedan, the Levante SUV (production version of the Kubang), and a trio of sports cars that will likely be direct replacements for the GranTurismo, GranCabrio and GranSport.

The production sheet shows that the Ghibli will be priced from around €50,000 in Europe or about US$66,000 at today's exchange rates, with the Levante costing between €60,000 and around €120,000 (US$80,000 to US$160,000), though, in both cases, pricing in the U.S. will probably be lower...


Read Article


CONFIRMED: Maserati Planning Midsize Luxury Sedan & Luxury SUV

About the Author

Agent00R

User Comments

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]