GM’s efforts to boost the image of Cadillac in Europe has been thwarted by the poor performance of the FWD only BLS, especially up against segment leaders like the RWD BMW 3-series and Mercedes-Benz C-Class. That’s why for its replacement Cadillac may switch to GM’s new RWD Alpha architecture.
CEO Rick Wagoner is keen to improve Cadillac’s image in Europe and the key to its success will be small models. Wagoner explained that Cadillac “will need smaller vehicles if it’s serious about markets outside of the U.S. and Middle East.”
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