General Motors leadership earlier this year cemented intentions to shake off years of fits and starts at Cadillac and commit to a categorical repositioning of the 113-year-old luxury brand, backing the move with a $12 billion capital investment, a disengagement from the automaker’s traditional management structure and a stand-alone New York headquarters for the unit slated to open in September.
WardsAuto recently caught up with Cadillac President Johan de Nysschen, a veteran luxury-brand executive hired away from Nissan’s Infiniti arm one year ago and tasked with executing the latest comeback plan.
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