The Toyota brand's flamboyant new global styling chief wants to put an end to a long tradition of conservative design.
In the future, he says, the styling of Toyota-badged vehicles will be more aggressive, reflecting the more emotional approach being called for by Toyota Motor Corp. President Akio Toyoda.
In charge of the design metamorphosis is Dezi Nagaya, a veteran Toyota designer who dresses like he's on his way to a trendy Shibuya nightclub rather than off to work at Toyota.
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