General Motors expects the new for 2013 Buick Encore small cross utility vehicle to draw new buyers to the auto maker with the same success as its trailblazing stablemate, the Verano compact luxury sedan.

“It is going to be a conquest vehicle, just like Verano,” Buick marketing chief Tony DiSalle tells WardsAuto during a media preview of the Encore, a pintsized CUV with a sculpted exterior design, luxurious interior and punchy 4-cyl. turbocharged engine.

The Encore arrives at U.S. dealers in the first quarter from its single-source assembly plant in Bupyeong, South Korea, with a base price of $24,950 and few direct competitors.

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