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Cadillac is going global — again.



Like an aging rock star, General Motors Co.'s luxury brand is plotting yet another comeback on the world stage, this time led by a telecommunications exec-turned-Washington lobbyist theoretically armed with a strong Cadillac lineup. I can hear the chortling all the way from Munich and Stuttgart, where they've seen this show several times before.

Could the ending be any different?

It could, if GM and the masters of Cadillac can replicate effectively the kind of long-term product development discipline and aggressive brand management the automaker and its rival, Ford Motor Co., devote to their lines of full-size pickups. If not — and there's a decent chance of that, considering past efforts — Cadillac-goes-global will be yet another laugher across the industry.


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Can Cadillac Ever Become A Global Player In The Luxury Market?

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