It is hard to imagine the head of any automaker -- foreign or domestic -- being optimistic about 2009. But Ford Motor Co. CEO Alan Mulally is downright ebullient.
While he is all too aware of the dangers posed by the deepening recession, Mulally says Ford's decision to pass on the initial federal bailout of the U.S. auto industry has resonated with many Americans. The challenge now is getting them to come into the showroom and buy a Ford car or truck.
"This has turned out to be quite an opportunity for us, because it has put a real spotlight on Ford," Mulally told The Detroit News in an interview Monday. "We just need to continue to tell our story."
Check out our latest galleries:
San Diego Auto Show
Read Article