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When I first saw the 2009 Hyundai Genesis, I thought it looked nice in a nondescript sort of way. There's no badge embossed on the grille, but its shoulders are wide and there's a sense of power to it.

But when I parked on the street in Chicago, it seemed everyone walked by it, smiling, nodding in approval, stopping by to tell me how nice the car was. Honestly, I wasn't expecting that kind of reaction.

Standing in the middle of Koreatown on the north side of the Windy City may have had something to do with the reactions, but they were right.

The new top dog for the South Korea-based company takes on the likes of Mercedes and Lexus with considerable aplomb.

 



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Can Hyundai Expand On The Success Of The Genesis To Create A New Image?

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