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Jaguar is finally dropping the other shoe – and it’s a snowshoe.

Three months ago, Jaguar began to discuss the impending arrival of important new models, offering car buyers an all-wheel-drive system for the first time.  Rivals like Audi, BMW, Lexus and Mercedes-Benz have long been offering the feature, putting Jaguar at a competitive disadvantage, particularly in snowy and rainy states in the northern half of the country.

Now, the 2013 Jaguar XJ and XF sedans, equipped with what the Jaguar North America unit of Jaguar Land Rover calls Instinctive All Wheel Drive, are nearing dealer showrooms. To promote their arrival, an advertising campaign is to get under way on Monday, including television and radio commercials, print and digital ads, events and a section of the Jaguar North America Web site.

 



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 Can Jag Convince The AWD Customer To Choose Them Over An Audi Or Others?

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