Lexus finally unveiled the 2013 LS luxury sedan on Monday night in a chic rooftop event in downtown San Francisco that raised just as many questions as the new car itself.
The new LS will be available as the LS 460, LS 460 L, LS 600h and all-new LS F SPORT. The two LS 460 models are available in either RWD or AWD setups; the LS 600h is exclusively AWD and the LS F SPORT exclusively RWD. It’s a bold new direction for the once distinguished but bland sedan, and one that creates a unique set of problems for Lexus.
First, though, the design: As we predicted here, Lexus has in fact gone with a more athletic and aggressive look for their flagship sedan, employing a lean profile with accentuated features and the spindle grille front fascia now used on every Lexus model.
Having a consistent look across your lineup is fine, but at a certain point, Lexus will want people to distinguish an LS from their entry level ES – and they’ve just made that much harder on themselves. Features-wise and price-wise, the LS appeals to the reserved executive buyer. Design-wise, the 2013 LS seems to be aimed at the young and successful middle manager.
Full 2013 Lexus LS Real Life Photo Gallery From The Global Launch
Full 2013 Lexus LS Real Life Photo Gallery From The Global Launch
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