Saturn is conquering one of GM's most formidable challenges: it's getting on the shopping lists of potential buyers and converting lookers into buyers like never before, according to an analysis by Edmunds.com.
Surpassing Edmunds.com forecast for a 52-percent sales increase in February, Saturn reported a 60-percent increase in sales, helping GM boost its total U.S. sales by 3.5 percent in a flat market and while Ford and Chrysler posted declines.
Just as important, sales are coming from largely Asian brands, especially Japan's Big Three -- Honda, Nissan and Toyota.
And while GM is often criticized for having too many brands and those brands cannibalizing each other, not a single GM model ranks among the top 10 vehicles cross-shopped by potential Saturn buyers across its line in Edmunds.com's analysis.
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