By 2018, the brand aims to sell 800,000 vehicles a year in the United States, a level never attainted in VW's 57 years of selling vehicles here.
The brand sold 324,402 units in the United States last year. The goal, set in 2008, is central to VW Group's bid to overtake General Motors and Toyota Motor Corp. and become the world's top-selling automaker by 2018.
But what, exactly, will it take to get there? VW Group of America CEO Jonathan Browning and other executives have talked in general terms about improvements needed for VW's product lineup, vehicle quality, North American manufacturing capacity and dealerships.Read Article