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Can anyone guess who is #1 and # 2 in true luxury (over $42k) sales?
Mercedes wins 2006 true-luxury crown

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M-B took the title from Cadillac in over-$42,000 class

John K. Teahen Jr. | Automotive News / March 12, 2007 - 1:00 am

There's a new kingpin in the true-luxury class this year. Mercedes-Benz USA sold more $42,000-plus vehicles than anyone else, and by a wide margin. With 201,762 such sales in 2006, Mercedes beat second-place Cadillac by 37,325 true-luxury cars and trucks.

Both Mercedes and Cadillac chalked up more than 46,000 sales below the true-luxury cutoff last year, Cadillac with its CTS sedan and SRX crossover and Mercedes with its C class.

BMW was third in true-luxury sales last year, close behind Cadillac. Lexus was fourth, although Lexus and BMW ranked 1-2 in overall luxury sales.



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germeezy2germeezy2 - 3/12/2007 11:02:20 AM
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A dirty little secret about Lexus, we shall see if the LS can truly put them on the same footing with Mercedes and Cadillac. People truly do vote with there dollars and those that have the dollars to spend voted Mercedes #1 and Cadillac #2. With Cadillac only having one car that starts in the $30k price range and Lexus having 3 is the true sales disparity that great? Most don't know that Cadillac has owned the true luxury crown now for the last 3 or 4 years. So it pretty much sums up the Luxury heirarchy. Lexus, Cadillac, BMW, Mercedes

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henbmwhenbmw - 3/12/2007 4:24:37 PM
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wait, didn't you just contradict yourself

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SedulousSedulous - 3/12/2007 4:35:21 PM
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did you just say that lexus isn't a "luxury" cocomany then go back an say that they're at the top of your "luxury hierarchy"?

or did you mean Lexus is at the bottom, and then Mercedes is at the top?

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RupertRupert - 3/12/2007 5:05:19 PMView My AgentSpace
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No way.
I was thinking "Oh sure, we can all guess, Lexus".

yay M-B!

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JRobUSCJRobUSC - 3/12/2007 5:23:40 PM
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considering a nice 3-series or X3 is over $42k I wouldn't consider that the "true luxury threshold". Here's a better benchmark for "luxury sales": who sold more $100k vehicles last year than any other manufacturer? Mercedes Benz. And it's not even close. Before anyone says "that's not fair, Audi and BMW and Lexus hardly even HAVE any cars over $100k", you're right, they don't. Now ask yourselves why they don't, and Mercedes has so many.

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Will_Will_ - 3/12/2007 6:06:21 PM
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Mercedes not only has more $100K models than the others, they also have more economy cars (in Europe, of course) than any of the others either. Let's not paint half a picture...


r_driver04r_driver04 - 3/13/2007 3:25:11 PM
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$70K should be the Luxury threshold, not $100K.


1970toyotamarc1970toyotamarc - 3/12/2007 6:07:23 PM
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Will_Will_ - 3/12/2007 6:19:27 PM
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You forgot the Mercedes CL and G, and Cadillac DTS.


Will_Will_ - 3/12/2007 11:42:38 PM
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Whomever has the time to login and logout 10 different times just to deboost me, I commend you. ;)


enthusiastx11enthusiastx11 - 3/13/2007 12:28:29 AM
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i believe $42K is 1.5 times the average price paid for a car in the US. 50% over average is a reasonable way to defined luxury cars.

you're assessment, on the other hand, is arbitrary.

X5, M, and R aren't luxury but a GX (i.e. toyota highlander) is. hysterical. totally unbiased.

and the ancient SC is luxury, but the CLK and SLK aren't. now i'm laughing.

lexus primarily sells boring RXs and ESs. it's reality. accept it.



BillBill - 3/13/2007 6:54:50 AM
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The boosting system serves no purpose at all. It's merely used to annoy people. Fanboys in particular use it to boost their friends and deboost posters who are not fans of their brand. This is the annoying aspect since some posts are genuinely intelligent and insightful and UNBIASED- yet are deboosted because of some disagreeing fanboy.

It's pathetic and should be abolished.


1970toyotamarc1970toyotamarc - 3/13/2007 12:22:54 PM
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I dont know why I am even taking the time to respond to enthusiastic, but what the hell.

As you can see, I did include the X5 as a luxury vehicle, even though I may not personally accept it as one. To include or not include the V-8 powered Lexus GX was certainly a consideration of mine, and its inclusion was not intended to be the final word on the matetr. I still would not include the M or thr R, as they are entirely comparable to the RX. The SC should definitely be included as it is the top model coupe/convertible, while the CLK and SLK are base model vehicles. So since I was trying to make a reasonable point about what is truly a luxury car, as opposed to what this article is arbitrarily assigning luxury to based solely on price, while you are basing your argument on just dissing Lexus, I ask you, who is the biased one?


germeezy2germeezy2 - 3/12/2007 6:44:32 PM
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I didn't write the article. Nor did I make up the definition of true luxury. But it does prove that you MB and Cadillac haters don't have a leg to stand on. And I think those that vote with there wallets opinions matter more than the 18 YO Lexus FANBOYS on this website!

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rg12345rg12345 - 3/12/2007 9:56:05 PM
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EXACTLY !


senorgatosenorgato - 3/12/2007 7:16:35 PM
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Here's the real question: Is this based on base prices or actual prices? Within the aforementioned car lines, there are several vehicles that have base prices of under $42k, but the out-the-door price is well above that. Example: You can barely find a Lexus RX for less than $45-50k anywhere despite a "base price" of $38k.

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r_driver04r_driver04 - 3/13/2007 3:26:26 PM
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My best friend just bought one for less than what you stated. They're out there, trust me.


huu76huu76 - 3/12/2007 8:06:20 PM
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germeezy2germeezy2 - 3/12/2007 9:05:21 PM
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$42k and over sale price. And Cadillac had it for a number of years. And it means vehicles period it does not matter wether car or truck. Have you guys driven a Cadillac lately?

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S4cabriofoxoneS4cabriofoxone - 3/12/2007 11:12:19 PMView My AgentSpace
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Makes sense to me. Here's how many $42K+ cars are in each lineup:

Acura-

RL

Audi-

A6/S6
A8/S8
S4
RS4
Q7 4.2

BMW-

5 Series
6 Series
7 Series
X5
All M models

Cadillac-

STS
DTS
Escalade
SRX (?)
All V models

Infiniti-

M45
FX45
QX56

Jaguar-

S-Type
XJ
XK
All R models

Lexus-

GS
LS
GX
LX
SC
Hybrids

Mercedes-Benz-

E
CLS
S
SLK
CLK
SL
R
M
G
GL
CL
All AMG models

I believe that's it for, high-prestige brands.

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S4cabriofoxoneS4cabriofoxone - 3/12/2007 11:13:38 PMView My AgentSpace
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*I believe that's it, for high-prestige brands.

That would bug me every time I read it.


DallasMR2DallasMR2 - 3/13/2007 10:35:58 AM
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you forgot the Acura MDX. :)


joeycjoeyc - 3/13/2007 3:55:16 PM
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MDX starts at $39,900.


germeezy2germeezy2 - 3/13/2007 12:48:12 AM
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With all of the expensive Mercedes models it really says something that Cadillac had the crown for a # of years. And with great interiors like the next STS and the new CTS....they are the luxury brand to watch.

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chuck717chuck717 - 3/13/2007 6:36:00 PM
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As i stated before owning a MBZ is like living in the best zip code. When you have money or you win a lotterey most people head on over to the Benz dealer walk on the showroom floor look at all those nice cars and say when and where do i sign up.
When price isn't a issue you want the status and MBZ has it pure and simple.

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ryaajusryaajus - 3/14/2007 9:04:05 AM
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Anyone who buys a car for status truly needs psychiatric help.


LarryLarry - 3/13/2007 7:12:27 PM
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Notice Audi is not on the list

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S4cabriofoxoneS4cabriofoxone - 3/14/2007 4:54:52 PMView My AgentSpace
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In the top three? Does that surprise you?


germeezy2germeezy2 - 3/14/2007 1:22:20 AM
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Audi cars are typically cheaper than comparable makes. Mercedes usually leads the pricing followed by BMW. Even Cadillac are priced higer than Audi's.

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S4cabriofoxoneS4cabriofoxone - 3/14/2007 5:41:35 PMView My AgentSpace
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Cadillacs are not more expensive. Check some sites. And the dealers have some dirt-cheap leases on the CTS and SRX.

Otherwise, there isn't a big difference in price between the three Germans. Audi wants to close the pricing gap in two to three years.




germeezy2germeezy2 - 3/14/2007 9:02:18 PM
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Lexus really is doing great in this market because they have horrible leases. So alot of people are paying more a month to own a Lexus than a BMW or MB.

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germeezy2germeezy2 - 3/14/2007 9:16:25 PM
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The base prices Audi vs Cadillac is as follows
CTS $30,570
A4 $28,240

STS $42,995
A6 $41,950

Q7 $39,900
SRX $37,855

CTSV $53,370
S4 $47,500

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