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All the buzz, all the ads and marketing paint an image of a handsome/pretty 30 year old, successful executive/entreprenuer who eats sushi, watches reality shows on MTV/VH1 and drinks Red Bull, as the customer of the Infiniti G37 or the BMW 3-Series coupes.



But is that reality?

Unfortunately, no.

Check out this slide from Infiniti that shows the average age of theirs and their competitors customers.

Based on the real data, replace the sushi with steak, MTV/VH1 with Fox news and the Red Bull with Viagra for a more accurate picture. ;)




Can you guess the average age of G37 and 3-series coupe buyers? Bet you can't.

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Agent001

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