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Can you guess the average age of a Mercedes ML and GL buyer?

Agent001 submitted on 8/10/2007 Official Bell & Ross Timestamp: 1:52:31 PM

16 user comments | Category: New Cars | Source: www.autospies.com

The Spies show you the key changes on the 2008 Mercedes GL and ML550 and the key demographics.

..We also show you the key changes and additions to these models

Can you guess the average age of a Mercedes ML and GL buyer?

About the Author

Agent001

FWD Torque Steer. Absolute proof the Devil exists.

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User Comments

enthusiastx11

50 for ML, 53 for GL.
pretty much what you'd expect for a luxury brand.

BMW leans younger than that.
lexus leans older.

— enthusiastx11 (View Profile)

Posted on 8/10/2007 2:05:42 PM | reply to this comment | Votes: 9   

benzdabest

Lexus is aimed for the average 82 year old driver. Most of them cant tell that its a Toyota anyway. Since everything is so soft, bouncy, and bloated when it comes to Lexus, it will be like driving a pillow padded power scooter crossing over train tracks.

— benzdabest (View Profile)

Posted on 8/10/2007 3:07:58 PM | reply to this comment | Votes: 1   

Agent63

I wouldn't say their 82 but majority are 50+ and those who are 60+ are probably retired and want a reliable cars that may last them for the remainder of their life and Lexus seems to be the choice. They may have fallen for the marketing from Lexus and I'm sure many are aware of the Toyota/Lexus relations.

— Agent63 (View Profile)

Posted on 8/11/2007 12:36:14 PM | | Votes: 3   

Bmw8ter

I'm guessing the average age of a GL buyer is slightly lower and slightly higher than, um.....53; pure genius.

Of course the average age will be older, the cars cost too much for the younger population.

— Bmw8ter (View Profile)

Posted on 8/10/2007 3:13:16 PM | reply to this comment | Votes: 2   

4x4rules

mid sixties for both

— 4x4rules (View Profile)

Posted on 8/10/2007 3:39:02 PM | reply to this comment | Votes: 1   

1970toyotamarc

I presume these are target demographic markets, not the actual numbers. Those ages seem awfully low.

— 1970toyotamarc (View Profile)

Posted on 8/10/2007 3:40:13 PM | reply to this comment | Votes: 1   

ThierryHenry14

Male v. Female is very irrelevant though. I would say that 80% of GL and 70% of ML are driven by women. They are just bought by their husband.

— ThierryHenry14 (View Profile)

Posted on 8/10/2007 6:36:16 PM | reply to this comment | Votes: 1   

Threepoint1415926

I can see that...

— Threepoint1415926 (View Profile)

Posted on 8/10/2007 8:37:59 PM | | Votes: 1   

S4cabriofoxone

I think it's more like 70% for the GL and 80% for the ML, because (at least in my eyes) the M-Class seems to be more of a chick car. GL has more masculine styling and a better image.

— S4cabriofoxone (View Profile)

Posted on 8/12/2007 6:43:19 PM | | Votes: 1   

MaranelloMaster

what does HHI mean?

— MaranelloMaster (View Profile)

Posted on 8/10/2007 11:29:48 PM | reply to this comment | Votes: 1   

no1listensanyway

House Hold Income

— no1listensanyway (View Profile)

Posted on 8/11/2007 3:27:38 AM | | Votes: 1   

SevorbeupstryIsBack

This is for USA obviously. Most of the ML and GL drivers I know here in Germany are in their early 30s to mid 40s.

— SevorbeupstryIsBack (View Profile)

Posted on 8/11/2007 3:21:13 PM | reply to this comment | Votes: 1   

Will_

Mmm. I would have guessed 16, since alot of kids on that MTV sweet 16th birthday show have gotten MLs and GLs.

— Will_ (View Profile)

Posted on 8/11/2007 4:27:11 PM | reply to this comment | Votes: 1   

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