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Of the top 10 industries that received the most consumer complaints last year, three were auto related.

New-car dealers, used-car dealers and auto service and repair shops registered almost 54,000 complaints in North America, according to the Better Business Bureau. They were the No. 4, 7 and 10th-most complaint-ridden industries of 2009. It's enough to make anyone blanch at the thought of buying a new car.

"Difficult times lead to creativity," says Bill Gerhard, AAA's director of financial services. "People come up with sensational hooks to try and get you to the dealerships, and once they lure you in, the goal is to sell you something and generate as much profit for the dealership as they can."

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