They are dramatically changing the way they do business by cutting costs, restructuring operations and pouring resources into new products.
But Detroit's troubled Big Three automakers have an equally tough task ahead in changing the minds and attitudes of American consumers.
Concerns about quality and reliability are the prime reasons that consumers avoid vehicles built by General Motors Corp., Ford Motor Co. and the Chrysler Group of DaimlerChrysler AG, according to an exclusive study conducted for The Detroit News by J.D. Power and Associates.
The News study found that despite making significant improvements in quality, the Big Three still suffer from the perception that their products are inferior to those made by Asian competitors.
While 83 percent of the 500 consumers polled said they will consider buying or leasing an American-branded car or truck in the next 24 months, only 49 percent said they would "most likely" purchase a vehicle built by GM, Ford or Chrysler.
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