General Motors plans a luxury trim level for its next-generation Chevrolet Silverado pickup, its answer to the leather-swathed top offerings of its rivals.
GM will name the model the High Country, according to dealers briefed on the plans during a national Chevy dealer meeting this month in Las Vegas.
It's a response to the proliferation of high-end pickup models, such as Ford's F-150 King Ranch and Limited and Ram's Laramie Longhorn, which have sticker prices that can top $50,000. Ford, for example, now offers five luxury F-150 trims that account for nearly one-third of the nameplate's sales.
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