The Spark caught fire in August, helping contribute to a 25% rise in Chevrolet passenger-car sales following its introduction to the U.
S. July 19.
"We were forecasting sales of 1,900 units in the first (full) month on the market, and only had Spark available in 18 markets across the U.S., but exceeded our expectations with sales of 2,600 units," says Mike Weidman, Chevy small-car marketing manager.
Weidman makes his remarks in an interview prior to a preview of the ’13 model subcompact for the Midwest Automotive Media Assn. here.