Chrysler Group is letting the flame go out on its Firepower concept, the Hemi-powered “grand tourer” that stoked performance ambitions for the auto maker’s core brand.
“We’re not doing Firepower,” Trevor Creed, senior vice president-design, says. “We just couldn’t find a viable way to do it.”
Reeling from the effects of bloated inventories, which led to a $1.5 billion third-quarter loss and an internal drive to shave $1,000 per vehicle-production cost, Chrysler is refocused on profitability.
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