15 Votes

Boost it!

Chrysler Imperial set for launch in 2010

omarrana submitted on 5/21/2007 Official AutoSpies Timestamp: 1:11:04 PM

15 user comments | Category: New Cars | Source: | SOURCE: www.egmcartech.com

Tag Links: Chrysler, Imperial

A new flagship model based on the Chrysler Imperial Concept, that was unveiled at the 2006 Detroit Auto Show, will be Chrysler’s key to stay in the game after its split from Daimler.

AutoCar is reporting that the car is set for launch in 2010 and will built at the Canadian plant where the 300C and Magnum/Charger family of rear-drive saloons and estates are built.

DaimlerChrysler announced last week that it has sold a 80.1 percent stake in Chrysler Group to Cerberus Capital Management of New York, a private equity firm. Cerberus Capital Management is paying $7.4 billion for Chrysler, which unbinds the 1998 DaimlerChrysler merger. The $7.4 billion purchase by Cerberus Capital Management should generate enough cash for the company to recover and restructure.

According to Chrysler’s spokesman Rick Deneau, Chrysler expects to continue investing in the development of future products as previously planned. The Chrysler Imperial is only one of the 20 new vehicles Chrysler is planning to introduce by the end of 2009.

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Chrysler Imperial set for launch in 2010

About the Author

omarrana

I hooked up my accelerator to my brake lights. I hit the gas, people behind me stop, and I'm gone.

— omarrana (View Profile)


User Comments

Threepoint1415926

Is Chrysler going to be around in 2010?

— Threepoint1415926 (View Profile)

Posted on 5/21/2007 2:42:46 PM | reply to this comment | Votes: 1   

CBR2200

I just threw up a lot in my mouth.

— CBR2200 (View Profile)

Posted on 5/21/2007 3:01:06 PM | reply to this comment | Votes: -2   

MBKing

So DaimlerChrysler is now back to Daimler and the Chrysler Group???

— MBKing (View Profile)

Posted on 5/21/2007 3:06:06 PM | reply to this comment | Votes: 3   

EnnNorak

Too late for me as my currrent lease expires in 12 months but would definitely be on my shopping list otherwise. I've only ever owned one Imperial (a 1972). Fortunately that was a true Imperial before Chrysler ruined the brand.

— EnnNorak (View Profile)

Posted on 5/21/2007 4:56:32 PM | reply to this comment | Votes: 0   

Will_

I'm definitely going to replace the 300C with an Imperial to make sure my street cred stays in tact.

Y'all know how I roll...

— Will_ (View Profile)

Posted on 5/21/2007 5:01:24 PM | reply to this comment | Votes: 1   

07mcs

I thought you had a Lexus?

— 07mcs (View Profile)

Posted on 5/21/2007 6:40:08 PM | | Votes: 3   

mp2dtw

Just what Detroit needs: A 15 mpg family car in time for $7/gallon gas. I like the look too, but let's hope that the new ownership decides to compete. I'm not sure that an auto company can make it by inventing new segments or putting a new twist on an old theme repeatedly.

— mp2dtw (View Profile)

Posted on 5/21/2007 8:23:21 PM | reply to this comment | Votes: 2   

neutral

Thank you. In this day and age......a monster like this? I'm not saying anything about its looks, quality, etc. All I'm saying is I just saw $3.50 a gallon for regular gasoline and its only May 21.

— neutral (View Profile)

Posted on 5/21/2007 10:09:09 PM | | Votes: 1   

MunichRob

All Chrysler needs to do is FIX THEIR INTERIORS!! They no doubt have the driving & styling thing down, but I'm going to say their interiors are probably the worst in the auto world today.

— MunichRob (View Profile)

Posted on 5/22/2007 5:30:38 AM | reply to this comment | Votes: 0   

davert

Consider that they're not likely to build the concept as is (though if it came with that woman, it'd be worth it), but an extended wheelbase 300C with a nicer interior. MAYBE they'll change the exterior, but I doubt it'll be all that different; maybe a different grille. This isn't particularly new news; the extended-wheelbase 300C (New Yorker is the most likely name, but Imperial is possible I guess now that Daimler's gone) was tested by the creation of a series of extended 300Cs by an outside contractor. The real target, I suspect, is the Town Car's fleet market.

— davert (View Profile)

Posted on 5/24/2007 3:29:12 PM | reply to this comment | Votes: 1   

carlovingfan

I Actually love the concept vehicle, the most pimped out concept since the cadillac sixteen.

— carlovingfan (View Profile)

Posted on 6/8/2007 6:48:44 PM | reply to this comment | Votes: 2   

moparman64

do it!!it's a winner,for sure!

— moparman64 (View Profile)

Posted on 6/25/2007 7:23:10 AM | reply to this comment | Votes: 1   

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