Chrysler’s marketing chief is issuing a stark warning to those who insist it didn’t need to fire 789 of its dealers as part of its court-protected bankruptcy reorganization. “The stark reality is all 3,181 dealers will face elimination,” Steven Landry, executive vice president of marketing, asserts in a new posting on the automaker’s blog, TheFirehouse.biz.
The troubled automaker, which filed for Chapter 11 bankruptcy protection, late last month, has taken some sharp criticism for its decision to eliminate nearly a quarter of its retail body, but in his blog, Landry insists the process of choosing which retailers to drop was “thorough, rigorous” and fair, and was based on a “data-driven metric” that looked at factors such as sales volumes, customer satisfaction, and whether the dealer handled all or just some of Chrysler’s three brands.
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