Chrysler Group LLC today reported U.
S. sales of 100,702, a 16 percent increase compared with sales in December 2009 (86,523 units).
Chrysler Group sales of 1,085,211 units in 2010 increased 17 percent compared with 2009 sales.
“Chrysler Group 2010 sales of 1.1 million units are consistent with our sales objective that we presented in our Nov. 4, 2009 five-year business plan,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales. “We are extremely proud of the sales strides we made during this transition year. Chrysler Group launched 16 all-new or significantly-improved models last year, most of them during the fourth quarter. We can now share our excitement with our customers as our new 2011 models arrive in dealerships in greater volumes over the coming months.”
Chrysler Group finished the year by topping the 100,000-unit sales mark for the third time in 2010. Adding to the strong sales finish, the all-new 2011 Jeep® Grand Cherokee and all-new 2011 Dodge Durango were named finalists for the 2011 North American Truck of the Year award. The winners will be announced Jan. 10 at the North American International Auto Show in Detroit.
Also in December, five Chrysler Group vehicles — the new Dodge Avenger, Dodge Journey, Chrysler 200, Jeep Grand Cherokee and Jeep Patriot — were named Top Safety Picks for 2011 by the Insurance Institute for Highway Safety.
Chrysler Group finished the month with a 63-day supply of inventory (235,454 units). U.S. industry sales figures for December are projected at an estimated 12.9 SAAR.
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