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Chrysler To Build Imperial Luxury Sedan - 2010

5MTenthus submitted on 03/12/2007 Official AutoSpies Timestamp: 12:00 PM
from: blogs.automotive.com

[50] user comments | category: Spy News

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Chrysler To Build Imperial Luxury Sedan - 2010

Chrysler, despite its current shaky status within DaimlerChrysler, has given the go-ahead to produce the Chrysler Imperial sedan.
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EL34 - 3/12/2007 3:32:10 PM

-1 Boost

Yes, but that will be for the redesigns and the Imperial will be stretched.

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1995e34 - 3/14/2007 11:47:43 PM

+2 Boost

sounds like a good recipe: develope a less expensive car off previous-gen. benz platform. that could work for both benz and chrysler, for a long time.

benz could develope a more expensive chassis with the thought that it will continue to get use 6 years after benz no longer uses it. absolutely brilliant investment in r&d dollars.

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1995e34 - 3/14/2007 11:49:01 PM

+1 Boost

i could care less about this car though

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cdoke - 3/12/2007 2:56:21 PMView My AgentSpace

0 Boost

I hope Chrysler get sued over it by Rolls-Royce.

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cdoke - 3/12/2007 3:02:17 PMView My AgentSpace

-3 Boost

...gets that is.

cbro980 - 3/15/2007 9:38:32 PM

+1 Boost

1995e34
Don't you mean I COULDN'T care less?

moparman64 - 6/18/2007 4:23:54 AM

+1 Boost

little bit of information 4 some ignorant people.56 chrysler falcon,or chrysler GHIA 53 ,or imperial 63is the inspiration 4 that imperial(NOT A ROLLS)IMPERIAL DOES NOT HAVE ANY EUROPEAN PROPORTIONS,IT IS VERY AMERICAN,"CHRYSLERISH"LOOKING CAR.

bulldogz - 3/12/2007 3:10:17 PM

+7 Boost

"Public to stop caring about Chrysler - 2009"

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Rupert - 3/12/2007 5:07:04 PMView My AgentSpace

+2 Boost

ha!

EL34i - 3/12/2007 3:33:06 PM

+4 Boost

Is this the nouveau riche/chav interpretation of a luxury sedan?

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EL34 - 3/12/2007 6:28:51 PM

-4 Boost

Yes, and I hear Chrysler may call the new car the Lexury!

EL34i - 3/12/2007 7:02:47 PM

+4 Boost

Is the name of your real estate company "Failure" or the more elegant "Disaster"?

AMGC55 - 3/12/2007 3:43:27 PM

+3 Boost

great now well have more people dressing there cars up to look like Bentlys AND RRs

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Lem1972 - 3/12/2007 3:53:09 PM

+2 Boost

This is not good news.

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henbmw - 3/12/2007 4:22:09 PM

+4 Boost

boy, and people wonder why american automakers lose money every year

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Lexus - 3/12/2007 4:51:49 PM

+4 Boost

I would "NEVER" pay premium price for a Chrysler when I can get a, Lexus, BMW, Audi, and MB.

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moparman64 - 6/18/2007 4:32:45 AM

0 Boost

IF YOU WANT TO GET RIPPED OF BY TOYOTA OR UNRELIABLE BMW OR CRAPPY UGLY OVERPRICED EURO STATUS METAL, THAT'S YOUR PROBLEM,BUT LET ME TELL YOU SOMETHING.THE BEST VALUE, PERFORMANCE AND LOOK COMES FROM CHRYSLER AS OF TODAYS MARKET,IF YOU DON'T SEE IT,IT'S BECAUSE YOU'RE STATUS JUNKIE NOT A REAL CAR LOVER AS U MAY THINK U ARE.BURN YOUR MONEY ON GUFFY TOYOTAS"LEXUS",or SEEK LOOKING BM's,OR VERY CONCERVATIVE AND OLD LOOKING UNRELIABLE MB's...HAHAHA!!!I WILL EAT ALIVE WITH MY SRT8 ANY OF YOUR OVERPRICED(UNATTRACTIVE)STATUSMACHINES,p.S.AND MINE LOOKS BEETER TOO BY THE WAY!!!

Rupert - 3/12/2007 5:08:04 PMView My AgentSpace

+1 Boost

2010- Chrysler builds car that looks like ugliest Rolls-Royce ever - the Camargue.
Seriously, it does.

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lexusis350 - 3/12/2007 5:27:25 PM

0 Boost

Chrysler to build imperial luxury sedan by 2010. Hmmmm, that is, if they can make it to 2010. An ultraluxury vehicle won't save them. If anything, it will put them further in debt.

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5MTenthus - 3/12/2007 5:27:34 PM

-2 Boost

I still think we will see it in every other rap video...

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lexusis350 - 3/13/2007 5:42:21 PM

-1 Boost

I bet so. The Chrysler 300 is popular with the rappers.

1970toyotamarc - 3/12/2007 5:46:47 PM

+3 Boost

Will this be the new Buick Imperial?
Assuming anything exists of Chrysler products in 2010, that gives us 3 years of contentment before having to look at this hideous beast driving by.

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chuck717 - 3/12/2007 7:02:06 PM

+3 Boost

Chrysler can't wait???
Kinda like you have a terminal illness yet you buy a house with a 30 year mortage who are these people kidding???

TheSailor - 3/12/2007 6:08:58 PMView My AgentSpace

+4 Boost

Hmm... Looks like it isn't just the chinese who are copying others these days! Phantom anyone?

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Will_ - 3/12/2007 6:11:31 PM

+3 Boost

I think all of you are being way too hard on poor Chrysler. The brand is just trying to recapture some of their glory days with this "semi-halo" car. Chrysler's Imperial actually has some history to it.

Whether or not the public will like it, well that's a different story...

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EL34 - 3/12/2007 6:31:09 PM

-1 Boost

Will, you know this car will be the bombdiggity with the mid-west crowd.

They'll sell a million of them!

joela - 3/14/2007 12:08:31 PM

+1 Boost

Exactly, Will. Chrysler's trying to duplicate the success of the 300 and the Imperial's another foray in that direction. While I personally dislike most retros (exception: the PT Cruiser), such vehicles do get the public's attention (and bucks).

Will be interesting to see if Chrysler gives the Imperial the thumbs up. Other reports indicated MB balked at it: too much competition to its own overpriced brands. If/once Chrysler is purchased, will be interesting to see if the new owners give it the go.

5MTenthus - 3/12/2007 6:40:48 PM

0 Boost

Is it just me, or does it look like it is smiling...

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huu76 - 3/12/2007 8:07:37 PM

+3 Boost

I guess Chrysler isn't going bankrupt fast enough.

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cbro980 - 3/15/2007 9:42:24 PM

+1 Boost

This car should speed that up considerably

Agent63 - 3/12/2007 9:33:18 PMView My AgentSpace

+1 Boost

Both front and rear end lights need to be changed. It looks like an old car. It should look new with old styling but it just looks boring. An American Rolls Royce? That's just too funny. But hey they were successful with an American Bentley 300C :P

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stevenv1999 - 3/12/2007 10:32:28 PM

+2 Boost

I think this car has the look of a large KIA Amanti or however you spell it, sedan. It really lacks proportion.

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Kostin - 3/13/2007 4:56:58 AM

+1 Boost

Horrible concept.Why did they have tot install those headlights so high? It's terrible and it looks similar to an older Bentley.

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chuck717 - 3/13/2007 2:04:55 PM

+2 Boost

Another "i can't afford a real luxury car" but i want to impress the soda girl at the local bowling alley? I guess i can make $600 a month lease payments and have no value at the end of the 5 year lease?

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Lexus - 3/13/2007 11:00:46 PM

+1 Boost

I mean come on..........Chrysler trying to be premium; you got to be kidding me. Chrysler has never been a premium brand, why now? Do they really think people that are currently own Chrysler because because they have money.......no they don't. No of them do have the money, if they do they will probably get the Cadillac. And if not they go get a German brand or Japanese luxury brand.

Just because you hire or invited the Desperate housewife actress stand next to this concept at the autoshow; doe not not make a premium brand. Sorry for the fragment sentence.

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moparman64 - 6/18/2007 4:39:22 AM

+1 Boost

SINCE WHEN THE TOYOTA"LEXUS" IS PREMIUM??????HA-HA ,you're a victim of fraud!!

ryaajus - 3/14/2007 9:15:06 AM

+1 Boost

Even though the Imperial is a copy of the Phantom, I think it actually looks pretty good. I'm not really a Phantom fan either, but I think all of the clowns that ran out and bought the Chrysler 300's because it reminded them of Bentley's will eat this up too. I wouldn't buy it, but I love suicide doors. The concept has them...look for big sales is Chrysler is around still.

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Caddyman - 3/15/2007 1:52:45 AM

+1 Boost

Why is someone a clown for buying a Chrysler 300? I own a 300C and I sure as hell didnt buy it because I thought it looked like a Bentley. To me it looks like a Chrysler 300. People who say this either need a visit to Lens Crafters or they need to find the nearest Bentley dealer ASAP and take a visit...

MercBasher - 3/14/2007 9:57:56 AM

+1 Boost

I think whoever buys Chrysler will cancel this product, or delay introduction pending a total exterior redesign rather than risk the market-place derison which this iteration of the Imperial will surely bring.

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610looper - 3/14/2007 11:22:44 PM

+1 Boost

That's nasty, just plain ole' nasty...I can't believe somone/team drew that and wasted time and money having that assembled. The front looks too truckish and the rear, is just nasty...

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rymert19 - 3/15/2007 1:13:29 PM

+1 Boost

Way too much hate in most of these comments, put down the Haterade for a moment. I saw this concept at the Detroit auto show last year with my uncle. It wasn't bad looking. And my uncle especially loved it because he was around in the days of the original and said it was always a big, "bad", full sized sedan in every sense, much like this new one is. For the record, I can dig it...

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JayTrax - 3/15/2007 9:41:54 PM

+1 Boost

i love this car. it will sell just like the lx is now.

moparman64 - 6/18/2007 4:45:31 AM

+1 Boost

i agree with you completely,i saw it in l.a. and i loved it,it's a very good replacement for LHS,WHICH is STILL one of the best looking cars was ever made.(mb cls is a copy from 99 LHS)

MurderFaceM6 - 3/19/2007 5:29:49 PM

+1 Boost

oh god now i have to tollerate the urban kids driving around in their dad's Chrystler Imperial instead of their 300s with the plastic rims, 5% tint comming up to me revving their engines at my 645ci. please.
i feel bad for those people who bought the 300 because its a functioning car. Alot of ppl purchased it because its a Poor Man's bentley. those ppl who junk out their 300s should be ran over, personally by me.

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moparman64 - 6/18/2007 4:48:23 AM

+1 Boost

HOW MANY TIMES YOU WENT TO A DILLER WITH YOUR 645????I CAN'T HEAR YOU???HOW MANY YOU SAD?

moparman64 - 6/19/2007 9:14:34 PM

+1 Boost

by the way you 645 is a louzy copy from a chrysler lhs(7 years later)specialy in the back!!!go and look.

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