There’s been a lot of excitement surrounding the launch of the new Dodge Challenger, and officials are hoping this excitement won’t die off soon after the car hits the road as is often the case with hyped up sports cars. Chrysler lags its Detroit rivals in sales by a significant margin and desperately needs halo models like the Challenger, like the 300 before it, to be a hit with the public. If initial sales are anything to go by it appears Dodge may have pulled it off.
Officials expect to sell between 20,000 and 30,000 Challengers per year once the full lineup goes on sales, a modest target it seems considering the first full year run of the flagship SRT8 model (priced at $37,995) has already sold out.
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