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Tags: Chrysler, Lexus

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Chrysler hires Lexus executive to revive marketing
Chrysler has hired Deborah Wahl Meyer as the vice president and chief marketing officer of Chrysler. Meyer spent the past six years with Toyota and was recently vice president of marketing for Lexus. Meyer, 44, will report to Steven Landry who is the executive vice president of North American sales.

“She’s young, she’s hip and she’s a fast-tracker from Toyota,”... Read Article
Chrysler hires Lexus executive to revive marketing



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HyundaiHyundai - 8/16/2007 1:46:39 PM
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This has to be the best thing going for Chrysler in a long time!

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EnnNorakEnnNorak - 8/16/2007 8:57:11 PM
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Only if the new markting lady has a good product to work with.


S4cabriofoxoneS4cabriofoxone - 8/17/2007 1:23:29 AMView My AgentSpace
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You're right; without side strips to help prevent parking lot door dings, Chryslers are just terrible products. Ugh!


w209w114w209w114 - 8/17/2007 11:44:21 AMView My AgentSpace
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Please. This lady will sell you anything! look at what she did with lexus


david999david999 - 8/16/2007 1:47:31 PM
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Finally, some smart moves being made by Chrysler management.

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HyundaiHyundai - 8/16/2007 1:56:25 PM
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I had to do a double-take of your username to make sure that it was a legitimate post... lol.

I am surprised that you haven't complained about your 989 iteration...


david999david999 - 8/16/2007 5:36:10 PM
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I am glad you noticed Hyundai. I don't want to legitimize that 15 year-old punk
giving some of us real auto fans a bad name.


EnnNorakEnnNorak - 8/16/2007 9:24:24 PM
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By the way, As a man with decades of industry experience in both sales and marketing, I have to admit that women are generally better at marketing communications. Also, there was an article in the Scientific American many years ago that cited compelling evidence to prove that women are better communicators than men. Men trump women in other areas however. Over the years, many businesses have learned to exploit the advantages that each sex possesses due to millions of years of evolution.


S4cabriofoxoneS4cabriofoxone - 8/17/2007 1:24:19 AMView My AgentSpace
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Woah, I thought it was 989, too. Seems more like a post he'd make... LOL.


enthusiastx11enthusiastx11 - 8/16/2007 2:26:35 PM
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pushrod27pushrod27 - 8/16/2007 5:50:53 PM
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Keep telling yourself that your GS300 is as good as a 5 series. Maybe you'll believe it one day and be secure enough to stop.

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pushrod27pushrod27 - 8/17/2007 1:30:11 PM
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I beg to differ. Competition is the essence of manhood. You should strive to dominate everything you touch, and have the very best of all things.

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LexSucksLexSucks - 8/16/2007 2:01:42 PM
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Smart move. Lexus is king at tricking people into believing that their cars are something they are not.

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AnthonyAnthony - 8/16/2007 4:24:22 PM
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Such as?


EnnNorakEnnNorak - 8/16/2007 9:00:59 PM
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And if Chrysler adobts the same attitude, they won't last long. I for one will wait until this whole Chrysler thing sorts itself out before putting any Chrysler vehicles on my shopping list.


CzelinskiCzelinski - 8/16/2007 2:12:44 PM
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Haha, too true LexSucks...u tell it how it is. Anyway, it is indeed a smart move and hopefully it will enable them to make some money!

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enthusiastx11enthusiastx11 - 8/16/2007 2:28:00 PM
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not so sure it's going to work out.
chrysler doesn't have nearly the budget that lexus does.

and lexus/meyer only know how to throw around huge sums of money to get attention.

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S4cabriofoxoneS4cabriofoxone - 8/17/2007 1:25:49 AMView My AgentSpace
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Yes, like that "Smell of Lexus" event or whatever for the ES350. What was that again? It was tacky, I believe.


enthusiastx11enthusiastx11 - 8/17/2007 2:48:44 AM
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smell of lexus? lol.

i think they have an event called taste of lexus. i got invited to one after signing up on their site.


Agent001Agent001 - 8/16/2007 2:45:00 PMView My AgentSpace
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Deb is a personal friend of Auto Spies and we wish her well in her new role.

Rock the house,girl!

001

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enthusiastx11enthusiastx11 - 8/16/2007 3:25:24 PM
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of course she is.

lexus appears to spend more money advertising on autospies than almost any other automaker.


Will_Will_ - 8/16/2007 4:10:58 PM
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I must admit that this is an eyebrow-raising revelation, although most apparently, this fact has not swayed the tone of this site being exactly anti-Japanese (009).


enthusiastx11enthusiastx11 - 8/16/2007 8:18:13 PM
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by the way, she doesn't like being called 'deb.' it's deborah.


NeverfollowNeverfollow - 8/17/2007 3:15:49 PM
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Is she hot?


Designer1Designer1 - 8/16/2007 2:53:07 PM
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Unbelievable, Chrysler has problems in its product quality line and it hires a marketing VP?

Well, lets see then what the new VP's and her advertisement improve Chrysler's auto line.

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enthusiastx11enthusiastx11 - 8/16/2007 3:29:13 PM
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if you sex things up with great marketing, you can effectively sell boring products to a good portion of the public.


pushrod27pushrod27 - 8/16/2007 5:49:34 PM
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Why do you take every opportunity to make a negative remark about BMW? People love BMW. Other people settle for Lexus. Get over it.


EnnNorakEnnNorak - 8/16/2007 9:14:18 PM
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Marketing guys are not hired to improve the product -- that role falls elsewhere in the organization. Marketing people are supposed to communicate a positive product image to all potential customers even if the peoduct is fundamentally flawed. What I expect as a potential customer is full disclosure about technology like cylinder deactivation. I know that Chrysler's cylinder deactivation has a response time 6 times faster than GM's cylinder deactivation but I want Chrysler to prove to me that it is a totally fail-safe design and that it will be impossible for pistons to hit valves even if the sysstem fails due to engine sludge or whatever.

I want the auto industry marketing folk to stop conjuring up proprietary terminology -- lets use generic terminology like cylinder deactivation instead of Multi-Displacement System or, in the case of GM, Active Fuel Management. These proprietary terms are misleading and only give readers a hint of what the system does, not how the system achieves what it does.


S4cabriofoxoneS4cabriofoxone - 8/17/2007 1:27:49 AMView My AgentSpace
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Yes, and more automakers should employ the use of side strips to help prevent parking lot door dings.


gsh23gsh23 - 8/16/2007 3:38:29 PM
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i sense some bitterness from enthusiastx....

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rok_altimarok_altima - 8/16/2007 3:55:28 PM
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You can put make up on a pig, but you still can't take her out...The Sebring was a big dissappointment after seeing the 300C, and the PT has been around for 8 years already, plus a rebadge Durango as the Chrysler Aspen, and the Pacifica that has been out almost has long as the PT...pretty much a dead line up.

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Will_Will_ - 8/16/2007 4:08:13 PM
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If we wanted to see this, we'd click on the article you classic example of an internet troll.

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Will_Will_ - 8/16/2007 4:11:37 PM
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Needless to say, Chrysler will make a comeback.

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mitchatlexusofmarinmitchatlexusofmarin - 8/17/2007 9:37:43 AM
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It's a little misleading anyway as it is about placement of all weather rubber mats, not Lexus cars.

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Will_Will_ - 8/16/2007 4:35:09 PM
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To be honest, it's not so much that you pointed it out, it's that you copy-and-pasted the whole thing into one comment. And you've done this several times in nearly every thread even remotely pertaining to Lexus. You do it, "Sport" posts his three bookmarked C&D comparisons in which a Lexus loses, and "bevisroy" waits 'til everyone is done commenting and posts his whole article about Lexus underestimating 0-60 times.

It's tiring and annoying for you three to take up nearly half a page, when a simple URL link would do. Stop being a TROLL.

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SevorbeupstryIsBackSevorbeupstryIsBack - 8/16/2007 4:35:11 PM
+1 BoostDrop the Boost Up the Boost
This is brilliant.

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rockerrocker - 8/16/2007 4:47:22 PM
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Did Lexus battle to keep her? If not, is she really gonna be a savior or saviorette?

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enthusiastx11enthusiastx11 - 8/16/2007 9:23:56 PM
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might have something to do with new management at lexus...guy named jim farley.


fuelfoolfuelfool - 8/17/2007 12:59:35 AM
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Marketing execs are responsible for great advertising only to the extent that they keep their product and dealer folks under control and get out of the advertising agency's way. The problem is, too many marketing execs are in it for the short term and have as their top priority not rocking the boat rather than taking a chance and doing something truly original and creative. Hence the glut of redundant, uninspired, boring driving footage laden automotive advertising stinking up our televisions. Hopefully, we'll see the convergence of great product and provocative advertising from Chrysler in the near future.

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