Chrysler has announced today that Toyota’s North America President Jim Press will be heading to Auburn Hills to become the carmaker’s new co-president and vice chairman. We don’t normally report on executive shuffles within the auto industry but Chrysler bagging Jim Press is a major coup for the rejuvenated carmaker and a serious thorn in the side of Toyota. Press was recently announced as the first non-Japanese exec to be inducted to Toyota’s board of directors after showing impressive results in the US, the carmaker’s most important market.
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