Chrysler LogoWithin a matter of two weeks the top executives of Chrysler LLC made their second appeal to dealers urging them to order 15,000 more vehicles by, February 9, Monday. The message is clear: there are only two ways to see this and it was aptly spoken by Chrysler co-President Jim Press, “You can either help us or burn us all down.”
It was reported that about 70 percent of the dealerships complied with the appeal to buy 78,000 cars allotted for this month. The first appeal was made in January 24 at the National Automobile Dealers Association convention in New Orleans.
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