Imagine a Toyota Prius, but faster, cleaner and greener. Such a car is coming soon and will launch at the Detroit auto show in January 2009. America has fallen for the Prius in a big way, no doubt about that. Five years on, through an extraordinary combination of style, engineering and marketing, Toyota's fuel sipping hybrid remains the absolute gold standard for eco cars in the industry.
The next generation, however, has all the makings of an even bigger hit. That's because it will be a touch bigger so offering more space. It will come with stronger 1.8-liter hybrid performance yet at the same time boast even better economy and class leading emissions, if early word is correct.
In other words, everything Americans like now about the Prius, including its unique design and crusading eco image, but in a 'smarter,' more high-grade package.