What we have in the 2011 BMW 335is coupe and convertible models is a classic special-edition ploy. You know the routine: A model that's been on the market for awhile, yet still has a couple years before its scheduled full-tilt overhaul, gets some choice pieces to spark a little demand in the face of newer competitors.
Typically we're down on these exercises, which more often than not involve special badges and a pack of existing options rolled into one fairly lame special edition. But wait, just because it's a ploy doesn't necessarily mean it's lame. Witness the 2011 BMW 335is Coupe and Convertible. The 335is, which will go on sale this spring, is rated at 20 more horsepower than the newly introduced 300-hp 335i and comes with a unique and very tasty exhaust system, some additional cooling capacity, plus a body kit and trim package that should be identifiable to at least BMW enthusiasts, if not your average buyer. All this beats the hell out of special chrome wheels and a "Limited" badge.
2011 BMW 335is Photo Gallery
2011 BMW 5-Series Photo Gallery
2010 Detroit Auto Show Photo Gallery
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