S. consumers are “thinking small in a big way,” when it comes time to purchase a new car, says Mike VanNieuwkuyk, executive director-global vehicle research at J.D. Power and Associates.
The migration to smaller vehicles began during the recession of 2008-2009, and the current signs of economic recovery are unlikely to change the interest of those car buyers now.
“Expect the small end of the market to continue to be popular, more so than in past years,” VanNieuwkuyk says at the WardsAuto Interiors Conference here. “But unless gas prices go crazy and people panic, we will still see a blend of vehicles in the market.