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Cracking the Chinese Market: Who are the Players?

Agent009 submitted on 12/5/2006 Official Bell & Ross Timestamp: 12:36:27 PM

14 user comments | Category: Spy Shots | Source: | SOURCE: www.detnews.com

Tag Link: China

When Volkswagen proposed in the 1980s to build Audi cars in China for the use of state officials, the German automaker may not have fully appreciated the advantages of such a venture.



Nearly two decades later, Audi outsells its German rivals Mercedes-Benz and BMW by a wide margin in China. Its A6 sedan is the best-seller in its class, as China's rising entrepreneurs recall powerful Communist Party functionaries speeding past throngs of bicycles in black, chauffeur-driven Audis.

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Cracking the Chinese Market: Who are the Players?

About the Author

Agent009

"If everything seems under control, you're just not going fast enough."

— Agent009 (View Profile)


User Comments

BMW530i

Germans = prestige & pricey

Japanese = price advantage

Americans = price advantage

Koreans = price advantage

Chinese = dirt cheap copies

— BMW530i (View Profile)

Posted on 12/5/2006 12:49:41 PM | reply to this comment | Votes: 1   

paul3230

I agree with you..however I think Buick and Cadillac are pretty upper crust there

— paul3230 (View Profile)

Posted on 12/5/2006 3:41:47 PM | | Votes: 2   

mkt1982


Germans = prestige & pricey

Japanese = price advantage

Americans = price advantage

Koreans = "further" price advantage

Chinese = "more" "further" price advantage

— mkt1982 (View Profile)

Posted on 12/6/2006 4:23:22 AM | | Votes: 2   

AUTO_UNION

I agree with you.

— AUTO_UNION (View Profile)

Posted on 12/5/2006 2:39:18 PM | reply to this comment | Votes: 2   

XYZZ

then how come the japanese have the BIGGEST slice of the pie? bigger than even the chinese slice?

— XYZZ (View Profile)

Posted on 12/7/2006 6:41:56 AM | reply to this comment | Votes: 1   

S4cabriofoxone

"Buick is Da Bomb, Audis are not"

LOL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

— S4cabriofoxone (View Profile)

Posted on 12/5/2006 11:57:08 PM | reply to this comment | Votes: 1   

XYZZ

on top of that, the audis are being beaten by DAEWOOs just badged as buicks. LOLOLO..........!!!

— XYZZ (View Profile)

Posted on 12/8/2006 4:39:21 AM | | Votes: 1   

XYZZ

now, i were an astute chinese new car buyer, should i choose,
1) a korean car rebadged as an american car, or
2) a german car rebadged as another german car (NEITHER of which is known for reliability)?

oh, a TOUGH choice. not!

— XYZZ (View Profile)

Posted on 12/8/2006 4:44:33 AM | | Votes: 1   

XYZZ

IF i were...

— XYZZ (View Profile)

Posted on 12/8/2006 4:59:20 AM | | Votes: 1   

chewy

Audi and VW are doing very well in China already and are positioned very well into the future.

— chewy (View Profile)

Posted on 12/6/2006 1:08:34 AM | reply to this comment | Votes: 1   

XYZZ

if VAG has 1/3 the european share, a GENEROUS estimate, they have about 7.6% of the market.

LESS than the koreans do.

— XYZZ (View Profile)

Posted on 12/9/2006 4:20:19 AM | | Votes: 1   

Homer008

I had no idea! German car fans been bolstering about sales in China for years..wow, exaggeration!!!!!

— Homer008 (View Profile)

Posted on 12/6/2006 10:15:43 AM | reply to this comment | Votes: 1   

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