Hoping they won't become too spoiled and out of touch with the average consumer, Chrysler Group CEO Tom LaSorda has the automaker's top 250 executives test-driving three-year-old vehicles to check reliability and the consumer experience.
Chrysler's top executives will have to turn in their 2006 and 2007 vehicles for two 10-day periods to test-drive a used fleet of Jeep Grand Cherokees, Chrysler Town & Country minivans, Dodge Caravan minivans, Chrysler Pacifica crossovers and Dodge Ram pickups.
Driving the used vehicles was LaSorda's idea. He was seen driving an old Grand Cherokee recently.
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