DETROIT AUTO SHOW: What Price Should The Cadillac ELR Come In At To Guarantee Success?

Is it just a different flavor of the Chevrolet Volt?  Underneath is almost certainly is, and to most of us it may not really matter.  The bigger question maybe if the upcoming ELR has enough on the inside to convince the average buyer to take the plunge. 

To date the Chevrolet volt has been a hit or miss proposition with price being a key factor. 

Think about it for a minute, there is a substantial subsidy on each example and a very aggressive leasing option.  One might think that that would be enough to launch sales into the stratosphere, but movement is not following suit.  Yes, if you add the unfettered access to California HOV lanes you start seeing traction, but face it most of America is not that gridlocked to make it a factor.  Booming sales in California are more an oddity than a success.  You have to build on more than that.

Price is the key here, and with an unsubsidized new Volt hovering in the 45K range, it makes you wonder what the pricing of the ELR should be to guarantee success?

With that as a given, and the images below I am asking the best of the best to tell us what the new Cadillac ELR should be priced at?

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