Tuesday's unveiling of the plug-in electric 2014 Cadillac ELR at Detroit's North American International Auto Show will herald a return of innovation to the luxury brand that has until now rebuilt its image with aggressive-looking performance vehicles aimed at the dominant German luxury marquees.
Car guys like former General Motors executive Bob Lutz had a lot to do with that bold strategy.
Robert E. Ferguson, appointed in October to lead Cadillac on its next steps, isn't a car guy.
Detroit Auto Show Preview Photo Gallery
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