Tuesday's unveiling of the plug-in electric 2014 Cadillac ELR at Detroit's North American International Auto Show will herald a return of innovation to the luxury brand that has until now rebuilt its image with aggressive-looking performance vehicles aimed at the dominant German luxury marquees.

Car guys like former General Motors executive Bob Lutz had a lot to do with that bold strategy.

Robert E. Ferguson, appointed in October to lead Cadillac on its next steps, isn't a car guy.

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DETROIT AUTO SHOW: Will The 2014 ELR Redfine Cadillac In Same Way Hybrids Have Done For Lexus?

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