Jaguar's all-new XJ marks a significant departure for the now Tata-owned brand. Although its cars use to be classic pieces, it seems that the XF started the beginning of a new, modern era for the marque.
Now with the all-new big cat at play, it seems that Jaguar's competition is going to make the new XJ's job a lot tougher. But as TTAC brings up, that never really was the intention of Jaguar, was it? OR is that merely an excuse for a product that's just not nearly as polished as say an Audi, BMW, Lexus or Mercedes-Benz?
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Mercedes-Benz, BMW, and Audi are all parts of huge organizations with vast resources. When developing a new flagship sedan, they can finesse every last detail. (Whether they actually do so is another matter.) Though previously owned by Ford and now owned by Indian conglomerate Tata, Jaguar has had to make do with so much less that it’s almost a miracle it can field a contemporary large luxury sedan at all. And yet we have the new XJ...
[Source: The Truth About Cars]
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