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We’ve all heard the comments:  I don’t want to get a Cadillac, that’s my grandfather’s car!

A new study recently completed by TrueCar.

com, showed that Mitsubishi, Mazda and Volkswagen have the highest concentration of younger buyers.  The study was completed in May 2010 and looked at the last full year of available data.  TrueCar also identified the best deals* on models for this demographic based on current actual transactions.

The list, which shows the brands with the highest percentage of buyers that are 18 to 34, is topped by Mitsubishi (18.3%), with its young skewing list of models that includes the Lancer and the Eclipse.  Mazda (18%), with the popular Mazda3 and Mazda6, and Volkswagen (17.6%), which features the list topping GTI and Jetta, were next with Nissan (15.6%) and Mini (15%) rounding out the top 5.  The industry average was 10.8%.

MAKE AVERAGE AGE
MAZDA 47.0
MITSUBISHI 47.2
VOLKSWAGEN 47.5
HUMMER 47.5
AUDI 47.5
MINI 48.0
BMW 48.5
JEEP 48.6
ACURA 48.7
NISSAN 48.7
INFINITI 48.9
PORSCHE 49.1
DODGE 49.6
SAAB 49.7
HONDA 49.7
SUZUKI 49.9
VOLVO 50.0
GMC 50.1
KIA 50.2
TOYOTA 51.0
SUBARU 51.0
MERCEDES-BENZ 51.1
FORD 51.9
CHEVROLET 51.9
SMARTCAR 52.3
HYUNDAI 52.3
JAGUAR 53.2
LEXUS 53.6
CHRYSLER 54.6
CADILLAC 57.1
MERCURY 57.3
LINCOLN 58.7
BUICK 61.0



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Demographics Unveiled!  Who Succeeds In Attracting Younger Buyers And Who Still Pulls In The Old Farts?

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