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Women helped drive vehicle sales last year, influencing four of every five purchases, and with their names on the registration of a record 39 percent of all new cars sold.



But Detroit's Big Three automakers still face challenges when it comes to female buyers: Many women prefer foreign automakers over domestics.

"The bad news is, domestics aren't doing as well as the import brands, but the good news is it's improving," said Jesse Toprak, vice president of industry analysis at online research site TrueCar.com. "There's still the mindset (among women) where domestics don't make good cars — and if you have any kind of money and status, you buy an import car."




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Detroit’s Biggest Quandary?  Women Do Not Like To Buy American Cars

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