It’s both ironic and sad that a place named Motor City in Detroit in 2009 had seen many of its various automotive businesses dry up. The market also lost about $500 million to $1 billion in ad dollars and hundreds of agency staff members became jobless.
US automakers suffered through bankruptcies and the government was then compelled to bail them out. But while Detroit ad companies were dropped, other ad agencies around the country benefited. We’ve heard about how the Wieden & Kennedy of Portland, Ore., and Fallon of Minneapolis, Minn. gained from these changes.
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