Did Aston Martin "Jump The Shark" With The New Rapide S' Face?

This week, Aston Martin bestowed upon us another gift from the British marque. That is the debut of a new Rapide. This version, the "S," gets more performance enhancements over its standard Rapide bredrin.

Knowing Aston, it will likely continue to produce a standard Rapide model.

But here's the thing: The new Rapide S benefits from a new facade that is markedly different from the standard Rapide. The new front grille is MUCH larger and — to me — echoes designs from that of the coachmaker Zagato when it has had the chance to rebody an Aston Martin product.

It's certainly more "in your face" and brutal.

BUT does it channel too much of the wrong vibe for one of the ultimate grand tourers?

No word if this new look or if the standard Rapide will continue to be built. Stay tuned.


Aston Martin Rapide S photo gallery