Although Agent 009 pointed out yesterday that Aston Martin has teased the upcoming Lagonda that will be built in especially limited quantities, something was just itching at me.
WHY would Aston Martin revive two things that weren't particularly awesome? The Lagonda nameplate — yes, I know there's other historical implications behind the Lagonda name — that has ZERO brand equity and the design of the futuristic sedan from the 1970s and 1980s.
I've run across one, maybe two, Lagonda sedans in my time and to be straightforward they're not exactly lookers. They're big and in this writer's humble opinion, poorly designed, which is the complete opposite of the entire Aston Martin product portfolio. In addition, the interiors were a complete and utter disaster — both in look and technology.
I don't know about you but if I was a product guy I wouldn't want ANY association with that.
With cars as gorgeous as the phenomenal Vantage, Vanquish and Rapide, why go back in time to a vehicle that wasn't an out of the park home run? We know the company can think out of the box as it proved with the V12 Zagato and CC100.
Why not create something properly unique and BLOW away the likes of the large sport sedan players?
Aston Martin's press release follows:
Aston Martin confirms bespoke super saloon: the finest of fast cars
- Exclusive super saloon sees return of evocative Lagonda nameplate
- Innovative special project champions exclusivity
- Strictly limited series production from early 2015
25 July 2014, Gaydon: Aston Martin is today confirming a bespoke product programme for a new super saloon that will see the revival of the historic Lagonda nameplate in a strictly limited series.
As has traditionally been the case, the Lagonda badge will once again sit proudly on a luxurious and exclusive super saloon.
The stunning luxury super saloon revives the Lagonda ethos of 'the finest of fast cars' and will be offered exclusively in the Middle East, as a result of specific market demand.
The return of Lagonda follows in the wake of other headline-grabbing projects such as the One-77 hypercar, V12 Zagato and last year's CC100 Speedster Concept – then seen as the ultimate Q by Aston Martin car – which started out simply as a centenary celebration design concept and, as a result of exceptional demand, later turned into two customer commissions.
Based on the brand's existing flexible VH architecture, the new car draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre in the body panels.
It will be hand-built by the finest craftsmen and women at Aston Martin's modern manufacturing facilities in Gaydon, Warwickshire in a dedicated building previously given over to the creation of the One-77 hypercar.
The new super saloon will be offered for sale by invitation only and, while precise pricing details remain confidential, the asking price will be commensurate with the car's exclusivity, quality and luxurious nature.
Aston Martin Design Director Marek Reichman said: "The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.
"The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate."