Did GM MISS OUT On HUGE Opportunity With All-new Tahoe And Suburban? Should It Have Gone RETRO W/ K10 Look?

Tonight I was leafing through my Instagram as usual. Checking up on friends and also seeing what interesting posts were thrown up related to autos, architecture, technology and art.

And that's when I stumbled across something from the team over at Bring a Trailer.

2021 Chevrolet Suburban & Tahoe

One thing I love about BaT is how the site always curates interesting vehicles. The mix is great with a little something for everyone. Today though it showed off something I hadn't seen before on BaT.

That would be a 1971 Chevrolet Suburban K10. After looking at it, I had to admit that it's one seriously good looking truck. Inevitably, this got my wheels turning.

Why didn't GM's Chevrolet decide to use this vehicle as inspiration for an all-new, retro-inspired truck? It has a strong face, the interesting asymmetrical doors and the two-tone color scheme that's all the rage at the moment.

Instead for 2021 we pretty much got an evolved design that's OK but not going to move the needle for buyers as the market for full-size trucks continues to get more competitive. It feels like the Silverado playbook all over again — and we know how well that's going.

With the all-new Defender hitting showrooms and the all-new Bronco to-be-revealed soon, I've got to ask: Did Chevrolet MISS big on this opportunity?


2021 Chevrolet Suburban & Tahoe











































































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