Did Toyota Foolishly Brag About JD Power Buyer Retention Study Results?

tundrahq submitted on 1/9/2009 Auto Spies Photos Timestamp: 9:08:48 AM

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According to a recent JD Power study, Toyota and Honda enjoy the highest "brand retention" of any new vehicle manufacturers. The problem - this study is bogus.

Toyota and Honda are inherently advantaged to win this study, and neither should be bragging about "winning."

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Did Toyota Foolishly Brag About JD Power Buyer Retention Study Results?

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tundrahq

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