Did Toyota Foolishly Brag About JD Power Buyer Retention Study Results?
tundrahq submitted on 1/9/2009 Official Bell & Ross Timestamp: 9:08:48 AM
17 user comments | Category: Misc News | Source: | SOURCE: www.tundraheadquarters.com


According to a recent JD Power study, Toyota and Honda enjoy the highest "brand retention" of any new vehicle manufacturers.
The problem - this study is bogus.
Toyota and Honda are inherently advantaged to win this study, and neither should be bragging about "winning."
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