Did Toyota Give Scion A Kiss Of Death From The Very Beginning?
Agent009 submitted on 8/4/2008 Official Bell & Ross Timestamp: 3:17:50 PM
33 user comments | Category: Misc News | Source: | SOURCE: forums.motortrend.com


Scion got off to a fast start five years ago, but now Toyota executives are forced to rethink their funky experiment — and do it a lot sooner than they expected.
At issue is Scion's mission — and whether the idea behind the trendy brand still makes sense.
A year after the second generation of Scion's youth-oriented vehicles debuted, Toyota faces several problems:
-- The number of young people shopping Scion has dropped dramatically since 2006.
-- Before $4-a-gallon gasoline gave all small cars a big boost in April and May, Scion was in a slump it couldn't seem to get out of. And in June, sales were declining again.
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