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An online car-buying program that targets Scion's young customer base is barely off the ground.

But executives are already preparing to roll out a similar system "as soon as possible" for the Toyota brand.

That's according to Bill Fay, general manager of Toyota Division, which encompasses both brands. Fay told Automotive News this month at a press launch here for the 2016 Tacoma that Toyota brand aims to roll out its own version of Scion's voluntary Pure Process Plus online transaction program in six to 12 months.

Blame the shift on the kids.



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Direct Sales? Toyota Adopting Scion Plan For Online Sales

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