Will real-life performance numbers rivaling cars like the Porsche 911 for half the price, the new BMW 1-Series is one compelling new car.
And with gas prices out of sight and everyone's mindset leaning towards downsizing, it couldn't be coming a better.
So in our eyes, it's a given that it's going to sell well.
And they will broaden the offering over time with more model choices and configurations.
That HAS to have all the premium competitors jealous because NO ONE has a TRUE competitor in their product lines.
So we want to know, do Lexus and the other usual suspects need an answer to this new emerging segment?
And we're not talking about a lame C-Class coupe or some other vehicle as exciting as two fat girls kissing.
We're talking about a pocket rocket armed with KILLER performance and badass image.
That's what the new 1-Series has added to the mix.
Something like an I350 or I37.
Chime in with your thoughts on the subject...