Politics are a complicated subject.
To simplify the way consumers really feel about the presidential candidates, Landor Associates and research firm Penn, Schoen & Berland asked survey respondents to compare them to brands.
The results were telling. While Democratic nominee Barack Obama was compared to Google, his Republican competitor John McCain was likened to AOL. Obama was also associated with BMW and Target, while McCain was linked with Ford and Wal-Mart.
The 2008 Presidential ImagePower survey, released today, polled a cross-section of 1,002 registered voters between Oct. 1-6.
When asked what fictional spy they would compare the candidates to, Obama was likened to James Bond, while McCain was compared to Jack Bauer.
Check out the latest at the 2008 SEMA Auto Show