Industry watchers have been predicting it. And competitors have been holding their breath waiting for the hammer to drop.
But a top Toyota official says the auto maker has no plans to start a price war – and aggressive incentive programs won’t be needed to regain its lost share in 2012. Toyota relinquished more than two points of market penetration last year as the tsunami in Japan and subsequent flooding in Thailand hampered supply lines, and lingering effects of the 2009 sudden-acceleration scandal still had some buyers shying away from the auto maker’s showrooms.
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