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Do You Feel Lucky? Lexus Gives You a Chance For A Free IS-F!
In conjunction with a new spot featuring Andy Roddick and its U.S. Open sponsorship, Lexus is hosting a "Virtual Tennis Open" for charity at New York’s Rockefeller Center in New York next month, offering the real grand prize of a Lexus IS F one-year lease.

The three-day tournament using the Nintendo Wii platform, which allows human interaction with a computer-generated tennis game, will benefit the Andy Roddick Foundation for neglected, abused and sick children.ýýý

"We created this event to bring the excitement of Flushing Meadows [site of the U.S. Open] to Manhattan," said Steve Jess, Lexus national marketing communications manager. "The Lexus Virtual Open at Rockefeller Center gives them the opportunity to get a taste of it and win a one-year lease on the same vehicle Lexus is awarding to the men's singles champion."

In "The Big Backup," a new spot breaking Saturday, Roddick is seen driving along a New York street when he is enticed by a yellow tennis ball into a high-performance chase, much of it backwards, using the car's rearview camera and accident-avoidance features, all the way to the U.S. Open court, where the ball comes to rest. There are 30- and 45-second executions, each ending with the familiar tagline, "The relentless pursuit of perfection."

Phil Joanou, via MJZ in Los Angeles, directed the spots. The spot was developed by Lexus agency Team One in El Segundo, Calif., with group creative directors Gavin Lester and Jon Pearce working under ecd Chris Graves.

The Torrance, Calif.-based division of Toyota spent $300 million on domestic ads in 2006, and $100 million through May 2007, per Nielsen Monitor-Plus.

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Do You Feel Lucky? Lexus Gives You a Chance For A Free IS-F!



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lexusis350lexusis350 - 8/22/2007 2:03:41 PM
+1 BoostDrop the Boost Up the Boost
Oooooh, a one year lease. Please, let me sign up for that. (Too bad you can't use sarcasm with writing.) Something really worthwhile would be the IS-F to own. Who wants a one year lease?

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Designer1Designer1 - 8/22/2007 2:49:50 PM
0 BoostDrop the Boost Up the Boost
I totally agree, this could be the stupidest prize I've ever heard of. Yeah, here you go you won a car, but can only have it for 1 year and can't drive it over 15,000 miles. lol

I like the IS-F, but please Lexus what kind of a stupid tactic is this? or is the IS-F that precious that it cannot be given away for free?


mitchatlexusofmarinmitchatlexusofmarin - 8/22/2007 5:43:26 PM
-2 BoostDrop the Boost Up the Boost
You win, and don't want it, I'll take it.


david989david989 - 8/23/2007 6:33:43 AM
+1 BoostDrop the Boost Up the Boost
The IS-F is very precious. Lexus should charge Rolls Royce prices for it to make it more classy and prestigeous! I'd still buy one because I know it handles better than a Rolls Royce or an M3 and it has a better interior and it has an 8 speed automatic which is cool as hell. Lexus for life and forever!


SupraNeverBackSupraNeverBack - 8/22/2007 2:17:40 PM
0 BoostDrop the Boost Up the Boost
LOL, Wii open, good for Roddick.



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Will_Will_ - 8/22/2007 2:18:14 PM
+2 BoostDrop the Boost Up the Boost
Now if it were a one year lease on an LS600hL, I'd look into this more...

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gsh23gsh23 - 8/22/2007 2:32:47 PM
-3 BoostDrop the Boost Up the Boost
they know they cant sell it so now lexus has to give away the is-f for free. haha so good...

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gsh23gsh23 - 8/22/2007 7:23:04 PM
0 BoostDrop the Boost Up the Boost
haha it was bound to happen anyway


GTR35GTR35 - 8/22/2007 2:48:28 PMView My AgentSpace
-5 BoostDrop the Boost Up the Boost
I wish I win so I can sell its Ugly ass.

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GTR35GTR35 - 8/22/2007 3:45:45 PMView My AgentSpace
-3 BoostDrop the Boost Up the Boost
Yeah I got ahead of my self; but you gotta admit, it could have been a good one.


mitchatlexusofmarinmitchatlexusofmarin - 8/22/2007 5:44:26 PM
0 BoostDrop the Boost Up the Boost
You sound like a classy guy.


GTR35GTR35 - 8/23/2007 10:55:48 AMView My AgentSpace
0 BoostDrop the Boost Up the Boost
Thanks Mitch of Marin


david989david989 - 8/23/2007 6:31:57 AM
0 BoostDrop the Boost Up the Boost
Count me in! The IS-F is my dream car! It's so beautiful and the performance cannot be matched by anything in this class!!!! We all know the IS-F owns the Nurnbergring so imagine what it can do on an easier road!

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