In an era when consumers have unprecedented Internet access to vehicle prices, some dealers are turning to an old retail concept: no-dicker selling.
"Your customers already really know about the car's price," says Alison Spitzer, the 32-year-old vice president of operations for her family's 108-year-old Cleveland auto retail group, Spitzer Management. "Why put a price on the Web that you're just going to have to spend an hour and a half negotiating down from?"
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Spitzer is part of a new wave of dealers taking the plunge into no-haggle retailing, a concept that burst upon the American auto market in 1990 with the rollout of General Motors' Saturn brand.Read Article